MBA
in Luxury Marketing
Over 15 months, classes in marketing, communication, digital marketing, and management across all luxury sectors.
General Overview
EIML Paris’ MBA in Luxury Marketing prepares students for careers in various luxury sectors: fashion and accessories, jewelry and watches, perfumes and cosmetics, gastronomy, wines and spirits, hospitality, etc. Fully taught in English, this 15-month program is delivered online, on saturday, and includes 4 seminar weeks throughout the course. It offers career opportunities in France and internationally. Students acquire skills in management, marketing strategy, communication, and digital marketing within the luxury sector.
Program’s objectives are to provide a deep understanding of the luxury industry and to prepare students for managerial positions. Through the work-study format, students can apply their knowledges directly in professional settings, thus strengthening their practical experience.
Case studies, seminars, and conferences, including study trips to European capitals, enhance students’ experience and provide a global, international perspective of the industry.
MBA includes 65 school days from October to January (Year+2) (520 hours) and is designed for students or professionals holding a Bac+4 or Bac+5 degree who wish to deepen their expertise in the luxury industry. Upon completion, students earn 60 ECTS credits, enabling them to validate their degree both in France and abroad.
General Overview
EIML Paris’ MBA in Luxury Marketing prepares students for careers in various luxury sectors: fashion and accessories, jewelry and watches, perfumes and cosmetics, gastronomy, wines and spirits, hospitality, etc. Fully taught in English, this 15-month program is delivered online, on saturday, and includes 4 seminar weeks throughout the course. It offers career opportunities in France and internationally. Students acquire skills in management, marketing strategy, communication, and digital marketing within the luxury sector.
Program’s objectives are to provide a deep understanding of the luxury industry and to prepare students for managerial positions. Through the work-study format, students can apply their knowledges directly in professional settings, thus strengthening their practical experience.
Case studies, seminars, and conferences, including study trips to European capitals, enhance students’ experience and provide a global, international perspective of the industry.
MBA includes 65 school days from October to January (Year+2) (520 hours) and is designed for students or professionals holding a Bac+4 or Bac+5 degree who wish to deepen their expertise in the luxury industry. Upon completion, students earn 60 ECTS credits, enabling them to validate their degree both in France and abroad.
MBA highlights
Program content
- Luxury marketing
- Communication strategy and events
- Digital marketing and social media
- SEO, mediaplanning and KPI
- Market survey and panels
- Managing a fashion and accessories brand
- Managing a cosmetic and perfume brand
- Managing a jewelry and watches brand
- Managing a wine and spirit brand
- Managing a gastronomy brand
- Managing a hospitality brand
- Luxury codes
- Perfume history
- French etiquette
- Fashion history
- Key market players
- Crisis communication strategy
- Human resources management
- Financial management & budget
- Customer Relationship Management
- Service providers management
- Intercultural management
- E-learning
- Adobe
- Thesis (incl. Methodology)
- TOEIC
Week 1:
- Team Building and team management
- Jewelry workshop
- Perfume workshop
Week 2:
- Study trip in London
- Merchandising strategy
Week 3:
- Study trip in Milan
- International distribution
Week 4:
- Sustainability week
- Study trip champagne
- Brand management in fashion and accessories
- Brand management in a cosmetics and perfumes
- Brand management in jewelry and watches
- Brand management in hospitality and gastronomy
- Event communication in luxury
- Purchasing in luxury
1 day online class (Saturday) / 4 days in the workplace + 4 weeks of seminars during the academic year
Upon completion of the program, you will receive a Level 7 Professional Certification as an “Manager International en Marketing du Luxe (International Luxury Marketing Manager).
Les débouchés de cette formation
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Product manager
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Marketing manager
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Market research manager
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Communication manager
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PR manager
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Digital marketing manager
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Community manager
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CRM manager
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Sales manager
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Store manager
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Luxury purchaser
Work-study program for a better employability
The work-study program, which is an integral part of the training, allows students to combine theory and practice by working within a luxury brand. This enables them to gain solid professional experience while developing their professional network. The MBA, fully taught in English, supports international career integration.
EIML Paris advantages
Modalities
- Design the international marketing strategy for a luxury brand
- Implement the international marketing strategy for a luxury brand
- Oversee the international distribution strategy for a luxury brand
- Manage a multidisciplinary international team
- Students and professionals holding a Bac+4 or Bac+5 degree (from France or abroad), speaking English
Step 1: Apply online
And select an admission examination date.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents:
- CV
- Cover letter
- Copy of your ID
- Identity photo
- Copies of your report cards for the last two years of study
- Copies of your diplomas translated in French or English, if needed
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission Examination
Online interview in English and/or French for international students.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.
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