Bachelor
International Program

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Paris
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Bac to Bac +3
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International exchanges

Train for three years in marketing, communication, digital marketing, and management, fully in English, with opportunities for international departures starting in the second year.

General Overview

DURATION
65 school days per year
START DATE
September
RHYTHM
Initial
RNCP Title
Level 6 professional certification
Admission level
Bac

Fully taught in English, the International Program Bachelor at EIML Paris is designed to train students in marketing, communication, digital marketing, and management within the luxury sector. Students develop a comprehensive international general culture, learn the codes of luxury, and acquire technical skills in marketing and communication.

The aim of this program is also to prepare students for the luxury industry through technical seminars, conferences, and workshops. It includes semesters abroad in iconic cities such as London and Florence, allowing for complete immersion in international luxury environments.

The training objectives aim to prepare students for international careers by providing a theoretical and practical education in English, featuring case studies, seminar weeks, consulting projects, and mandatory internships.

General Overview

DURATION
65 school days per year
START DATE
September
RHYTHM
Initial
RNCP Title
Level 6 professional certification
Admission level
Bac

Fully taught in English, the International Program Bachelor at EIML Paris is designed to train students in marketing, communication, digital marketing, and management within the luxury sector. Students develop a comprehensive international general culture, learn the codes of luxury, and acquire technical skills in marketing and communication.

The aim of this program is also to prepare students for the luxury industry through technical seminars, conferences, and workshops. It includes semesters abroad in iconic cities such as London and Florence, allowing for complete immersion in international luxury environments.

The training objectives aim to prepare students for international careers by providing a theoretical and practical education in English, featuring case studies, seminar weeks, consulting projects, and mandatory internships.

Bachelor Highlights

Courses fully taught in English
from 1st to 3rd year
Departure abroad
London in 2nd year and Florence in 3rd year Destinations may change based on health regulations.
Acquisition of luxury culture
with a focus on fashion and art in luxury
Acquisition of fondamentals
of marketing, management, communication, digital and luxury distribution

Program content

1st year
Initial
LUXURY, CODES AND CULTURE
  • Key market players in luxury industry
  • Cultural review in the UK and the USA
  • Fashion history
  • Art history
  • French etiquette
  • Design icons
  • Fashion week decoding
  • Fashion & cinema
  • Intercultural management (Asia, Middle East, USA)
MARKETING AND SALES IN THE LUXURY INDUSTRY
  • Principles of marketing
  • Operational marketing
  • Luxury brand marketing study
  • International advertising
  • Sales ceremonial & store tour
  • Principles of digital marketing
  • Press review and writing techniques
MANAGEMENT IN THE LUXURY INDUSTRY
  • Introduction to law & contract law
  • Introduction to accounting
COMMUNICATION TOOLS
  • Integration week
  • Chinese LV2
  • Office software applications
  • Career building workshops
  • E-learning
WORKSHOPS
  • Sustainability in luxury industry
  • Leather and textile
Rhythm
SEPTEMBER TO MAY

Courses 4 days / week

JUNE TO AUGUST

2 months intership (minimum)

APRIL TO JUNE

Semester in New York, Berkeley College

or in Milano, Accademia del Lusso

2nd year
Initial
MARKETING AND COMMUNICATION IN THE LUXURY INDUSTRY
  • Qualitative market survey
  • Web and luxury
  • Consumer behaviour
  • Communication strategy
  • Perfume history
  • Brand platform and product inovation
  • Marketing project: creation of a perfume brand
MANAGEMENT IN THE LUXURY INDUSTRY
  • International trade
  • Economics
  • European institutions
COMMUNICATION TOOLS
  • Office software applications
  • Chinese LV2
  • Career building workshops
  • E-learning
TECHNICAL WORKSHOPS
  • Perfumes
  • Wine
SEMESTER AT LONDON COLLEGE OF FASHION
  • Creative histories
  • Understanding contemporary cultures
  • London cultural studies
  • Creative visual communication
  • Visual merchandising
  • Sustainable fashion
  • Social media and on-line communication
Rhythm
SEPTEMBER TO DECEMBER

Courses 3 days / week

JANUARY TO APRIL

Semester in London, London College of Fashion

MAY TO JULY

2 months internship (minimum)

3rd year
Initial
MARKETING IN THE LUXURY INDUSTRY
  • Strategic marketing including quantitative study survey and project
  • International marketing
  • Advertising challenge
  • Luxury codes
  • Luxury challenge
  • Web communication strategy
MANAGEMENT IN THE LUXURY INDUSTRY
  • Commercial and distribution law
  • Costs analysis
  • Geopolitics
COMMUNICATION TOOLS

Chinese LV2

Office software applications

Career building workshops

TOEIC

Adobe + AI

E-learning

WORKSHOP
  • Gemmology
SEMESTER IN FLORENCE (OR ALL THE YEAR IN A FOREIGN COUNTRY)
  • International management
  • Special event management
  • Digital marketing
  • Fashion forecasting for merchandisers
  • Writing for the fashion industry
Rhythm
SEPTEMBER TO DECEMBER

Semester in Florence, Florence University of the Arts

JANUARY TO MARCH

Courses 4 days / week

APRIL TO SEPTEMBER

3 to 6 months internship

SEMESTER ABROAD
Initial: Partnership with 40 universities all over the world
MARKETING IN THE LUXURY INDUSTRY
  • Strategic marketing including quantitative study survey and project
  • International marketing
  • Advertising challenge
  • Luxury codes
  • Luxury challenge
  • Web communication strategy
MANAGEMENT IN THE LUXURY INDUSTRY
  • Commercial and distribution law
  • Costs analysis
  • Geopolitics
COMMUNICATION TOOLS
  • Chinese LV2
  • Office software applications
  • Career building workshops
  • TOEIC
  • Adobe + AI
  • E-learning
WORKSHOP
  • Gemmology
The certifications awarded by EIML Paris are recognized by the French State.

Upon completion of the program, you will receive a Level 6 Professional Certification as an “Responsable de Projet Marketing et Communication » (Marketing and Communications Project Manager).

*State-recognized Professional Certification level 6 Professional Certification registered at the RNCP (RNCP37006) by decision of the Director General of France Competences dated 24/10/2022, issued under the authority of Sciences-U Lille

CAREER OPPORTUNITIES

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THE BEGINNING OF AN INTERNATIONAL CAREER

Internships, mandatory from the first year, ensure professional experience throughout the training. Upon completion of the International Bachelor, students can continue with a Mastère’s in Luxury Marketing in a work-study format or an International Program Mastère’s, further enhancing their skills and specializing more in the luxury sector.

Each year, students earn 60 ECTS credits, enabling them to validate their degree and training both in France and internationally.

Ils témoignent

Le vrai plus de cette formation est d’avoir pu interagir directement avec des professionnels et étudier des cas concrets.
Alexandra Saja
Cheffe de projet digital chez L’Oréal, Cacharel Parfums
Je garde de très bons souvenirs de mes années passées à l’EIML Paris. J’ai appris beaucoup de choses sur les bancs de l’école mais également au sein des entreprises où j’ai eu la chance d’effectuer mes stages et contrats en alternance.
Sophie Humbert
Responsable filiale US Kenzo
Le message que je souhaite leur transmettre est toujours le même : ne baissez pas les bras et croyez-en vous.
Alice Robalo
Cheffe de produit Accessoires bijoux chez Hermès
L’EIML Paris a été une très belle expérience, très formatrice, dont je retire beaucoup de positif.
Daniella Rakotoarivony
Le fait de pouvoir compter sur des professionnels rassure et conforte car ils savent de quoi ils parlent.
Bruno Hendrickx
Je retire une très grande fierté du travail que j’ai accompli au sein de l’EIML Paris
Patricia Cavelier

EIML Paris advantages

State-recognized certifications:
EIML Paris grants professional certifications recognized by the State (RNCP titles) at levels 6 & 7.
A pioneer school in France
EIML Paris was the first school to offer a specialized five-year program dedicated to the luxury sector.
International programs
EIML Paris offers an international program, study abroad opportunities, and study tours.
Partners & work-study opportunities
With over 700 partner companies, EIML Paris offers some programs with work-study options starting from the first year.

Modalities

Acquired Skills
  • Contribute to define stategic marketing directions
  • Develop and implement an operational marketing plan
  • Develop communication actions
  • Lead a responsible marketing/communication project
Admission requirements

For this Bachelor, there is one admission level:

  • 1st year: hold a general of STMG Baccalaureat
  • A good level in English is required
Admission Process

Step 1 : Registration for the admission examination

Apply online and select an admission examination date.

 

If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.

 

Step 2: Review of the academic record

Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.

 

 

 Required documents (in French or English):

  •  CV
  • Cover letter
  • Copy of your ID
  • Identity photo
  • Copies of your report cards for the last two years of study
  • Copies of your diplomas (translasted in French or English if needed)
  • Letters of recommendation (optional)
  • Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.

 

 

 Step 3 : Admission examination

Composed of:

  • Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
  • An individual interview, in English, with a jury member (duration: 30 minutes)

 

 

N.B. :

  •  The individual interview takes place on the same day as the written tests
  • Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Evaluation modalities

Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.

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