Mastère
International Program

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Bac+3 to Bac +5
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RNCP Title Level 7
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International exchanges

Specialize in two years in marketing, communication, digital marketing and management, entirely in English, with opportunities for international departures.

General Overview

DURATION
65 school days per year
START DATE
September
RHYTHM
Initial
RNCP Title
Level 7 professional certification
Rates
9 765€ –
10 460€
Admission level
Bac+3

International Program Master’s at EIML Paris trains students in luxury marketing, communication, digital marketing, distribution and management. This program, taught entirely in English, spans two years and includes study trips to iconic cities, either New York or Milan, in the first year of the Mastère’s program. It enables students to acquire the theoretical and practical skills necessary to manage teams and projects in the luxury sector on an international scale.

In the first year, students spend a semester at Academia del Lusso in Milan or Berkeley College in New York. During the second year, they have the opportunity to study for a full year at University of California, Riverside (UC Riverside), to obtain a dual degree, thus opening doors to an international career.

 

The other option is to stay at EIML Paris to attend the fifth-year courses in a work-study format, thereby consolidating its professional experience.

General Overview

DURATION
65 school days per year
START DATE
September
RHYTHM
Initial
RNCP Title
Level 7 professional certification
Rates
9 765€ –
10 460€
Admission level
Bac+3

International Program Master’s at EIML Paris trains students in luxury marketing, communication, digital marketing, distribution and management. This program, taught entirely in English, spans two years and includes study trips to iconic cities, either New York or Milan, in the first year of the Mastère’s program. It enables students to acquire the theoretical and practical skills necessary to manage teams and projects in the luxury sector on an international scale.

In the first year, students spend a semester at Academia del Lusso in Milan or Berkeley College in New York. During the second year, they have the opportunity to study for a full year at University of California, Riverside (UC Riverside), to obtain a dual degree, thus opening doors to an international career.

 

The other option is to stay at EIML Paris to attend the fifth-year courses in a work-study format, thereby consolidating its professional experience.

Mastère highlights

Courses fully taught in English
To improve its English level
Departure abroad
New York or Milan in 1st year of Mastère
Opportunity to obtain a dual degree
in the United States or to complete a work-study program in France work-study program in Paris during the final year
Acquisition of luxury culture
with a focus on fashion and accessories

Program content

1st year
Initial
STRATEGIC MARKETING IN THE LUXURY INDUSTRY
  • Event strategy
  • Major: Brand identity & brand management in fashion
  • Product management
  • Luxury codes
BUSINESS MANAGEMENT IN LUXURY INDUSTRY
  • Consumer and communication law
  • Purchasing and quality in luxury industry
  • CRM and data analysis
  • Business with Asia, USA and Middle East
COMMUNICATION TOOLS
  • Adobe
  • Office software applications
  • E-learning (LV2)
SEMESTER IN NEW YORK AT BERKELEY COLLEGE
  • Product development
  • Fashion public relations and events
  • Sustainability in fashion
  • Fashion innovation and digital transformation
OR IN MILAN AT ACCADEMIA DEL LUSSO
  • New product development and merchandising
  • Personal branding
  • Made in Italy & luxury goods system
  • Digital sales strategies
  • Business ethics and analytics
1 YEAR ABOARD IN RIVERSIDE UNIVERSITY OF CALIFORNIA
SEPTEMBER TO JANUARY

Courses 3 days / week

JANUARY TO MARCH AND MAY TO AUGUST

2 months internship (minimum)

APRIL TO JUNE

Semester in New York, Berkeley College

or in Milano, Accademia del Lusso

2nd year
Dual degree’s program
MARKETING, COMMUNICATION AND DIGITAL
  • Omnichannel and international distribution strategy
  • Business plan & budget
STRATEGIC BRAND MANAGEMENT
  • Major: Brand management fashion
  • Sustainability in luxury
  • Supply chain management
  • Intellectual property law
  • Leadership and management
COMMUNICATION TOOLS
  • Business English / TOEIC
  • LV2 (e-learning)
  • Personal branding including professional final oral
FINAL STUDIES PROJECT
  • Final thesis or entrepreneurship or Club Luxe
TECHNICAL WORKSHOP
  • Fashion and accessories
WORKSHOPS AND CONSULTING PROJECTS
  • 360° communication strategy
  • E-business
  • Adwords certification
  • CRM, data analysis and AI
  • Crisis communication
MINOR (TO CHOOSE COMPLEMENTARY WITH THE MAJOR)
  • Brand management in a cosmetics and perfumes
  • Brand management in jewelry and watches
  • Brand management in hospitality, gastronomy and wine and spirit
  • Brand management in luxury cars, yachts and lifestyle
  • Brand management in real estate
Rhythm:
1 YEAR ABOARD IN RIVERSIDE UNIVERSITY OF CALIFORNIA

SEPTEMBER TO JUNE

Riverside University, California

OR A WORK-STUDY PROGRAM IN FRANCE

SEPTEMBER TO SEPTEMBER

1-Day a week (Saturday)

The certifications awarded by EIML Paris are recognized by the French State.

Upon completion of the program, you will receive a Level 7 Professional Certification as an “Manager International en Marketing du Luxe (International Luxury Marketing Manager).

*Level 7 professional certification recognized by the State, registered in the National Directory of Professional Certifications by decision of the Director General of France Compétences dated 01/10/2024, issued under the authority of VIDENUM RNCP39579.

CAREER OPPORTUNITIES

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THE BEGINNING OF AN INTERNATIONAL CAREER

The program is structured to cover a variety of essential topics in the luxury business. Students take courses in strategic marketing, event and digital communication, brand management, and much more. They also learn to master communication tools and develop skills in project management and leading multidisciplinary teams.

The program’s strength lies in its international focus while promoting professional development.

The curriculum includes 65 school days per year. Each year, students earn 60 ECTS credits, enabling them to validate their degree and training both in France and internationally. If they choose to complete their final year in Riverside, California, they will obtain a dual degree.

Le vrai plus de cette formation est d’avoir pu interagir directementavec des professionnels et étudier des cas concrets.
Alexandra Saja
cheffe de projet digital chez L’Oréal, Cacharel Parfums
Je garde de très bons souvenirs de mes années passées à l’EIML Paris. J’ai appris beaucoup de choses sur les bancs de l’école mais également au sein des entreprises où j’ai eu la chance d’effectuer mes stages et contrats en alternance.
Sophie Humbert
responsable filiale US Kenzo
Le message que je souhaite leur transmettre est toujours le même : ne baissez pas les bras et croyez-en vous.
Alice Robalo
cheffe de produit Accessoires bijoux chez Hermès
L’EIML Paris a été une très belle expérience, très formatrice, dont je retire beaucoup de positif.
Daniella Rakotoarivony
Le fait de pouvoir compter sur des professionnels rassure et conforte car ils savent de quoi ils parlent.
Bruno Hendricks
Je retire une très grande fierté du travail que j’ai accompli au sein de l’EIML Paris
Patricia Cavelier
Découvrir nos alumni

EIML Paris advantages

State-recognized certifications:
EIML Paris grants professional certifications recognized by the State (RNCP titles) at levels 6 & 7.
A pioneer school in France
EIML Paris was the first school to offer a specialized five-year program dedicated to the luxury sector.
International programs
EIML Paris offers an international program, study abroad opportunities, and study tours.
Partners & work-study opportunities
With over 700 partner companies, EIML Paris offers some programs with work-study options starting from the first year.

Modalities

Acquired Skills
  • Design the international marketing strategy of a luxury brand
  • Implement the international marketing strategy of a luxury brand
  • Manage the international distribution strategy of a luxury brand
  • Lead an international multidisciplinary team
Admission requirements

For this program, there is one admission level:

  • In 4th year: hold a Bac+3 (BUT or bachelor’s degree, business school, or equivalent in communication, marketing, management, or commerce).
Admission Process

Step 1 : Registration for the admission examination

Apply online and select an admission examination date.

 

If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.

 

Step 2: Review of the academic record

Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.

 

 

 Required documents (in French or English):

  •  CV
  • Cover letter
  • Copy of your ID
  • Identity photo
  • Copies of your report cards for the last two years of study
  • Copies of your diplomas (translasted in French or English if needed)
  • Letters of recommendation (optional)
  • Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.

 

 

 Step 3 : Admission examination

Composed of:

  • Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
  • An individual interview, in English, with a jury member (duration: 30 minutes)

 

 

N.B. :

  •  The individual interview takes place on the same day as the written tests
  • Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Evaluation modalities

Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.