Bachelor
International Program
Train for three years in marketing, communication, digital marketing, and management, fully in English, with opportunities for international departures starting in the second year.
General Overview
Fully taught in English, the International Program Bachelor at EIML Paris is designed to train students in marketing, communication, digital marketing, and management within the luxury sector. Students develop a comprehensive international general culture, learn the codes of luxury, and acquire technical skills in marketing and communication.
The aim of this program is also to prepare students for the luxury industry through technical seminars, conferences, and workshops. It includes semesters abroad in iconic cities such as London and Florence, allowing for complete immersion in international luxury environments.
The training objectives aim to prepare students for international careers by providing a theoretical and practical education in English, featuring case studies, seminar weeks, consulting projects, and mandatory internships.
General Overview
Fully taught in English, the International Program Bachelor at EIML Paris is designed to train students in marketing, communication, digital marketing, and management within the luxury sector. Students develop a comprehensive international general culture, learn the codes of luxury, and acquire technical skills in marketing and communication.
The aim of this program is also to prepare students for the luxury industry through technical seminars, conferences, and workshops. It includes semesters abroad in iconic cities such as London and Florence, allowing for complete immersion in international luxury environments.
The training objectives aim to prepare students for international careers by providing a theoretical and practical education in English, featuring case studies, seminar weeks, consulting projects, and mandatory internships.
Bachelor Highlights
Program content
- Key market players in luxury industry
- Cultural review in the UK and the USA
- Fashion history
- Art history
- French etiquette
- Design icons
- Fashion week decoding
- Fashion & cinema
- Intercultural management (Asia, Middle East, USA)
- Principles of marketing
- Operational marketing
- Luxury brand marketing study
- International advertising
- Sales ceremonial & store tour
- Principles of digital marketing
- Press review and writing techniques
- Introduction to law & contract law
- Introduction to accounting
- Integration week
- Chinese LV2
- Office software applications
- Career building workshops
- E-learning
- Sustainability in luxury industry
- Leather and textile
Courses 4 days / week
2 months intership (minimum)
Semester in New York, Berkeley College
or in Milano, Accademia del Lusso
- Qualitative market survey
- Web and luxury
- Consumer behaviour
- Communication strategy
- Perfume history
- Brand platform and product inovation
- Marketing project: creation of a perfume brand
- International trade
- Economics
- European institutions
- Office software applications
- Chinese LV2
- Career building workshops
- E-learning
- Perfumes
- Wine
- Creative histories
- Understanding contemporary cultures
- London cultural studies
- Creative visual communication
- Visual merchandising
- Sustainable fashion
- Social media and on-line communication
Courses 3 days / week
Semester in London, London College of Fashion
2 months internship (minimum)
- Strategic marketing including quantitative study survey and project
- International marketing
- Advertising challenge
- Luxury codes
- Luxury challenge
- Web communication strategy
- Commercial and distribution law
- Costs analysis
- Geopolitics
Chinese LV2
Office software applications
Career building workshops
TOEIC
Adobe + AI
E-learning
- Gemmology
- International management
- Special event management
- Digital marketing
- Fashion forecasting for merchandisers
- Writing for the fashion industry
Semester in Florence, Florence University of the Arts
Courses 4 days / week
3 to 6 months internship
- Strategic marketing including quantitative study survey and project
- International marketing
- Advertising challenge
- Luxury codes
- Luxury challenge
- Web communication strategy
- Commercial and distribution law
- Costs analysis
- Geopolitics
- Chinese LV2
- Office software applications
- Career building workshops
- TOEIC
- Adobe + AI
- E-learning
- Gemmology
Upon completion of the program, you will receive a Level 6 Professional Certification as an “Responsable de Projet Marketing et Communication » (Marketing and Communications Project Manager).
CAREER OPPORTUNITIES
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Marketing assistant
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Product Manager assistant
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Digital marketing assistant
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International marketing assistant
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Communication assistant
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Community manager
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PR assistant
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International press editor assistant
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Event coordinator assistant
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Media planner assistant
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Assistant store manager
THE BEGINNING OF AN INTERNATIONAL CAREER
Internships, mandatory from the first year, ensure professional experience throughout the training. Upon completion of the International Bachelor, students can continue with a Mastère’s in Luxury Marketing in a work-study format or an International Program Mastère’s, further enhancing their skills and specializing more in the luxury sector.
Each year, students earn 60 ECTS credits, enabling them to validate their degree and training both in France and internationally.
Ils témoignent
EIML Paris advantages
Modalities
- Contribute to define stategic marketing directions
- Develop and implement an operational marketing plan
- Develop communication actions
- Lead a responsible marketing/communication project
For this Bachelor, there is one admission level:
- 1st year: hold a general of STMG Baccalaureat
- A good level in English is required
Step 1 : Registration for the admission examination
Apply online and select an admission examination date.
If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents (in French or English):
- CV
- Cover letter
- Copy of your ID
- Identity photo
- Copies of your report cards for the last two years of study
- Copies of your diplomas (translasted in French or English if needed)
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission examination
Composed of:
- Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
- An individual interview, in English, with a jury member (duration: 30 minutes)
N.B. :
- The individual interview takes place on the same day as the written tests
- Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.
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