Mastère
International Program
Specialize in two years in marketing, communication, digital marketing and management, entirely in English, with opportunities for international departures.
General Overview
International Program Master’s at EIML Paris trains students in luxury marketing, communication, digital marketing, distribution and management. This program, taught entirely in English, spans two years and includes study trips to iconic cities, either New York or Milan, in the first year of the Mastère’s program. It enables students to acquire the theoretical and practical skills necessary to manage teams and projects in the luxury sector on an international scale.
In the first year, students spend a semester at Academia del Lusso in Milan or Berkeley College in New York. During the second year, they have the opportunity to study for a full year at University of California, Riverside (UC Riverside), to obtain a dual degree, thus opening doors to an international career.
The other option is to stay at EIML Paris to attend the fifth-year courses in a work-study format, thereby consolidating its professional experience.
General Overview
International Program Master’s at EIML Paris trains students in luxury marketing, communication, digital marketing, distribution and management. This program, taught entirely in English, spans two years and includes study trips to iconic cities, either New York or Milan, in the first year of the Mastère’s program. It enables students to acquire the theoretical and practical skills necessary to manage teams and projects in the luxury sector on an international scale.
In the first year, students spend a semester at Academia del Lusso in Milan or Berkeley College in New York. During the second year, they have the opportunity to study for a full year at University of California, Riverside (UC Riverside), to obtain a dual degree, thus opening doors to an international career.
The other option is to stay at EIML Paris to attend the fifth-year courses in a work-study format, thereby consolidating its professional experience.
Mastère highlights
Program content
- Event strategy
- Brand identity & brand management in fashion
- Product management
- CRM and data analysis
- Luxury codes
- Consumer and communication law
- Sourcing, purchasing and quality
- Business with Asia, USA and Middle East
- TOSA : Excel, Power BI, Photoshop, Illustrator and AI
- E-learning (LV2)
- Textile and leather
- Teambuilding, leadership and management
- Event challenge
- Product development
- Fashion public relations and events
- Sustainability in fashion
- Fashion innovation and digital transformation
- New product development and merchandising
- Personal branding
- Made in Italy & luxury goods system
- Digital sales strategies
- Business ethics and analytics
Semester in Paris – 3 days a week at school
Internship 2 months minimum
Semester In New York (Berkeley College) or Milan (Accademia Del Lusso)
- Omnichannel distribution strategy
- Specialisation 1
- Specialisation 2
- Distribution strategy
- Business plan, budget, and corporate law
- Sustainability
- Intellectual property law
- Leadership and team management
- Business English / TOEIC
- LV2 (e-learning)
- Mission entreprise and Grand Oral Professionnel
- Applied research summary
- Entrepreneurship or Club Luxe
- Related to specialisation 1
- Dual degree’s program
One year abroad
Work-study program – 1 day at school (saturday) / 4 days at the company + 6 seminar weeks
Upon completion of the program, you will receive a Professional Certification
Manager International en Marketing du Luxe (International Luxury Marketing Manager).
Career opportunities
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International brand manager
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Digital marketing manager
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Social media manager
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International PR manager
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Product manager
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Event project manager
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Export manager
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Retail store manager
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International Marketing manager
The beginning of an international career
The program is structured to cover a variety of essential topics in the luxury business. Students take courses in strategic marketing, event and digital communication, brand management, and much more. They also learn to master communication tools and develop skills in project management and leading multidisciplinary teams.
The program’s strength lies in its international focus while promoting professional development.
The curriculum includes 65 school days per year. Each year, students earn 60 ECTS credits, enabling them to validate their degree and training both in France and internationally. If they choose to complete their final year in Riverside, California, they will obtain a dual degree.
They testify
EIML Paris advantages
Modalities
- Design the international marketing strategy of a luxury home
- Implement the international marketing strategy of a luxury home
- Manage the international distribution strategy of a luxury brand
- Lead an international multidisciplinary team
For this program, there is one admission level:
- In 4th year: hold a Bac+3 (BUT or bachelor’s degree, business school, or equivalent in communication, marketing, management, or commerce).
Step 1 : Registration for the admission examination
Apply online and select an admission examination date.
If you have a disability and wish to participate in the examination, we encourage you to contact the disability support team to assist you in the best conditions: polehandicap@reseau-ges.fr.
Step 2: Review of the academic record
Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.
Required documents (in French or English):
- CV (obligatory)
- Copies of your report cards for the last two years of study (obligatory)
- Copy of your ID (obligatory)
- Cover letter (optional)
- Identity photo (optional)
- Copies of your diplomas (translasted in French or English if needed)(optional)
- Letters of recommendation (optional)
- Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.
Step 3 : Admission examination
Composed of:
- Written tests: Multiple-choice questions (MCQ) in English, French, general culture/luxury culture, logic, plus a marketing MCQ (duration: 1 hour 30 minutes)
- An individual interview, in English, with a jury member (duration: 30 minutes)
N.B. :
- The individual interview takes place on the same day as the written tests
- Throughout the year, exams are organized 2 to 3 times a month, both in-person and online. Only the next two exam dates are listed on our website.
Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research projects, and/or individual or group oral presentations. Final evaluations are organized outside of class sessions and may include case studies, project completion, activity reports, and/or dissertations, as well as professional simulations.