MBA
in Luxury Marketing

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Post Bac+4/5
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RNCP Title Level 7
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Work-Study Program

Over 15 months, classes in marketing, communication, digital marketing, and management across all luxury sectors.

General Overview

DURATION
65 school days per year
START DATE
October
RHYTHM
Work-study program
RNCP Title
Level 7 professional certification
Admission level
Bac+4/5

EIML Paris’ MBA in Luxury Marketing prepares students for careers in various luxury sectors: fashion and accessories, jewelry and watches, perfumes and cosmetics, gastronomy, wines and spirits, hospitality, etc. Fully taught in English, this 15-month program is delivered online, on saturday, and includes 4 seminar weeks throughout the course. It offers career opportunities in France and internationally. Students acquire skills in management, marketing strategy, communication, and digital marketing within the luxury sector.

 

Program’s objectives are to provide a deep understanding of the luxury industry and to prepare students for managerial positions. Through the work-study format, students can apply their knowledges directly in professional settings, thus strengthening their practical experience.

 

Case studies, seminars, and conferences, including study trips to European capitals, enhance students’ experience and provide a global, international perspective of the industry.

 

MBA includes 65 school days from October to January (Year+2) (520 hours) and is designed for students or professionals holding a Bac+4 or Bac+5 degree who wish to deepen their expertise in the luxury industry. Upon completion, students earn 60 ECTS credits, enabling them to validate their degree both in France and abroad.

General Overview

DURATION
65 school days per year
START DATE
October
RHYTHM
Work-study program
RNCP Title
Level 7 professional certification
Admission level
Bac+4/5

EIML Paris’ MBA in Luxury Marketing prepares students for careers in various luxury sectors: fashion and accessories, jewelry and watches, perfumes and cosmetics, gastronomy, wines and spirits, hospitality, etc. Fully taught in English, this 15-month program is delivered online, on saturday, and includes 4 seminar weeks throughout the course. It offers career opportunities in France and internationally. Students acquire skills in management, marketing strategy, communication, and digital marketing within the luxury sector.

 

Program’s objectives are to provide a deep understanding of the luxury industry and to prepare students for managerial positions. Through the work-study format, students can apply their knowledges directly in professional settings, thus strengthening their practical experience.

 

Case studies, seminars, and conferences, including study trips to European capitals, enhance students’ experience and provide a global, international perspective of the industry.

 

MBA includes 65 school days from October to January (Year+2) (520 hours) and is designed for students or professionals holding a Bac+4 or Bac+5 degree who wish to deepen their expertise in the luxury industry. Upon completion, students earn 60 ECTS credits, enabling them to validate their degree both in France and abroad.

MBA highlights

Online work-study program with synchronous courses on saturday
Gain professional experience without geographic constraints
Expertise
Across all luxury sectors
Program in English
Facilitating professional integration
4 weeks of seminars
Including study trips to London, Milan, and Champagne (France)

Program content

Work-Study Program
MARKETING, COMMUNICATION, DIGITAL
  • Luxury marketing
  • Communication strategy and events
  • Digital marketing and social media
  • SEO, mediaplanning and KPI
  • Market survey and panels
  • Managing a fashion and accessories brand
  • Managing a cosmetic and perfume brand
  • Managing a jewelry and watches brand
  • Managing a wine and spirit brand
  • Managing a gastronomy brand
  • Managing a hospitality brand
LUXURY CULTURE
  • Luxury codes
  • Perfume history
  • French etiquette
  • Fashion history
  • Key market players
STRATEGIC MANAGEMENT
  • Crisis communication strategy
  • Human resources management
  • Financial management & budget
  • Customer Relationship Management
  • Service providers management
  • Intercultural management
COMMUNICATION TOOLS
  • E-learning
  • Adobe
  • Thesis (incl. Methodology)
  • TOEIC
4 WEEKS OF SEMINARS

Week 1:

  • Team Building and team management
  • Jewelry workshop
  • Perfume workshop

 

Week 2:

  • Study trip in London
  • Merchandising strategy

 

Week 3:

  • Study trip in Milan
  • International distribution

 

Week 4:

  • Sustainability week
  • Study trip champagne
CHOIX D’UNE MAJEURE :
  • Brand management in fashion and accessories
  • Brand management in a cosmetics and perfumes
  • Brand management in jewelry and watches
  • Brand management in hospitality and gastronomy
  • Event communication in luxury
  • Purchasing in luxury
Rythmes
OCTOBER TO JANUARY (Y+2)

1 day online class (Saturday) / 4 days in the workplace + 4 weeks of seminars during the academic year

Certifications awarded by EIML Paris are recognized by the French State.

Upon completion of the program, you will receive a Level 7 Professional Certification as an “Manager International en Marketing du Luxe (International Luxury Marketing Manager).

*Level 7 professional certification recognized by the State, registered in the National Directory of Professional Certifications by decision of the Director General of France Compétences dated 01/10/2024, issued under the authority of VIDENUM RNCP39579.

Les débouchés de cette formation

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Work-study program for a better employability

The work-study program, which is an integral part of the training, allows students to combine theory and practice by working within a luxury brand. This enables them to gain solid professional experience while developing their professional network. The MBA, fully taught in English, supports international career integration.

Le vrai plus de cette formation est d’avoir pu interagir directement avec des professionnels et étudier des cas concrets.
Alexandra Saja
Cheffe de projet digital chez L’Oréal, Cacharel Parfums
Je garde de très bons souvenirs de mes années passées à l’EIML Paris. J’ai appris beaucoup de choses sur les bancs de l’école mais également au sein des entreprises où j’ai eu la chance d’effectuer mes stages et contrats en alternance.
Sophie Humbert
Responsable filiale US Kenzo
Le message que je souhaite leur transmettre est toujours le même : ne baissez pas les bras et croyez-en vous.
Alice Robalo
Cheffe de produit Accessoires bijoux chez Hermès
L’EIML Paris a été une très belle expérience, très formatrice, dont je retire beaucoup de positif.
Daniella Rakotoarivony
Le fait de pouvoir compter sur des professionnels rassure et conforte car ils savent de quoi ils parlent.
Bruno Hendrickx
Je retire une très grande fierté du travail que j’ai accompli au sein de l’EIML Paris
Patricia Cavelier
Découvrir nos alumni

EIML Paris advantages

State-recognized certifications:
EIML Paris grants professional certifications recognized by the State (RNCP titles) at levels 6 & 7.
A pioneer school in France
EIML Paris was the first school to offer a specialized five-year program dedicated to the luxury sector.
International programs
EIML Paris offers an international program, study abroad opportunities, and study tours.
Partners & work-study opportunities
With over 700 partner companies, EIML Paris offers some programs with work-study options starting from the first year.

Modalities

Acquired Skills
  • Design the international marketing strategy for a luxury brand
  • Implement the international marketing strategy for a luxury brand
  • Oversee the international distribution strategy for a luxury brand
  • Manage a multidisciplinary international team
Admission requirements
  • Students and professionals holding a Bac+4 or Bac+5 degree (from France or abroad), speaking English

 

 

Admission Process

Step 1: Apply online

And select an admission examination date.

 

 

 Step 2: Review of the academic record

Upon receiving your login via email, log in to your personal MyGes account and upload the requested documents.

 

Required documents:

  • CV
  • Cover letter
  • Copy of your ID
  • Identity photo
  • Copies of your report cards for the last two years of study
  • Copies of your diplomas translated in French or English, if needed
  • Letters of recommendation (optional)
  • Candidate is also encouraged to include any other materials they believe would be relevant for the jury’s consideration.

 

Step 3 : Admission Examination

Online interview in English and/or French for international students.

Evaluation modalities

Skills and knowledges are assessed equally through two distinct methods: continuous assessment and final evaluation. Continuous assessment is conducted throughout the teaching period and may include knowledge tests, practical case studies, research assignments, and/or individual or group oral presentations. Final evaluations take place outside regular class sessions and may involve case studies, project work, activity reports, and/or dissertations, as well as professional role-playing simulations.

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